Best Direction of a Music Video
Will Win/Should - David Fincher "Suit & Tie - Justin Timberlake feat. Jay-Z"
Could Win - Macklemore & Ryan Lewis "Can't Hold Us"
Commentary - Can't Hold Us has a creative concept, but I don't think anyone can beat Suit & Tie this year. First, Jay-Z and Justin Timberlake are extremely popular, and the video is well made to say the least. But the real reason is that when a legendary director like David Fincher's name is attached to it, the rest of the nominees simply pale in comparison. It will be kind of cool if David Fincher wins an Emmy and a VMA in the same year.
Best Video With a Message
Will Win/Should Win - Macklemore & Ryan Lewis "Same Love"
Could Win - Kelly Clarkson "People Like Us" or Beyonce "I Was Here"
Commentary - Macklemore and Ryan Lewis were everywhere this year, and I expect them to do well at next Sunday's awards. In the ongoing battle about same-sex marriage, young people are those that are changing the public discourse in favor of equality. Even more conservative young voters are backing off of the gay marriage argument favoring more libertarian ideas. The whole point of this slight political diatribe is that young voters that watch MTV found Same Love to be a poignant and important song for their generation, and I think it will be rewarded for just that.