Video of the Year
Will Win - Taylor Swift feat. Kendrick Lamar "Bad Blood"
Could Win - Mark Ronson feat. Bruno Mars "Uptown Funk"
Should Win - Taylor Swift feat. Kendrick Lamar "Bad Blood"
Commentary - Uptown Funk was a smash, but can anybody beat the combination of Swift and Lamar. The video is great, the song is everywhere and is catchy as hell, and Taylor Swift and Kendrick Lamar are the two biggest artists in popular music right now. I don't see anything beating them, and honestly, nothing should.
Best Male Video
Will Win - Mark Ronson feat. Bruno Mars "Uptown Funk"
Could Win - Ed Sheeran "Thinking Out Loud", Kendrick Lamar "Alright", or Nick Jonas "Chains"
Should Win - Mark Ronson feat. Bruno Mars "Uptown Funk"
Commentary - So Uptown Funk probably can't beat Bad Blood for Video of the Year, but I think it will win a nice consolation prize here. Of course, Lamar on his own should not be discounted, and this might be the only place to reward successful years and good videos from Ed Sheeran and Nick Jonas, so be prepared for a potential upset.
Best Female Video
Will Win - Beyonce "7/11"
Could Win - Taylor Swift "Blank Space" or Nicki Minaj "Anaconda"
Should Win - Sia "Elastic Heart"
Commentary - I would love to see Sia win here for her creative, weird, but creative, work this year (she is still owed a Grammy for Chandelier). But I think this is really between Taylor Swift and Beyonce. Swift is the obvious choice here, but I am going out on a limb for Beyonce. She is popular, beloved, and right up there with Swift in terms of impact on current pop music. This might be the only big award she can win, and I think she is going away with at least one big trophy.